Over the years I have worked on many major retail accounts, on both their brand advertising and quick turnaround price promotions.
From ‘Dotty” television commercials to poster and press campaigns for Tesco, to promotional and seasonal work for B&Q,
including all in house pos to store rebranding and cross channel ideas implemented throughout their business.
This campaign for Cherokee not only launched the Tesco fashion range but introduced the red price roundel and ‘ping’ that became synonymous with all Tesco advertising.
Directed by Jim Jenkins.