The brief was to create an engaging online campaign. It centred on a series of funny ‘disaster themed’ films that emphasises the slowness of FRijj milkshake.

The website introduces, Martha – a creepy character who visitors can direct to destroy various bits of a model town by pouring thick sticky Frijj onto it. This action triggers five films which show the ‘disaster’ playing out – typically a 50s style town in which endless, pre-apocalyptic screaming greets the arrival of the blob of Frijj. We gave the experience an eerie sense of intrigue in both the design and interaction.

• Creative Directors Reel