DISCOVERY SPORT ‘EPIC VO’
EVOQUE CONVERTIBLE GLOBAL LAUNCH
DISCOVERY SPORT GLOBAL LAUNCH
Apparently one in four of us have the DRD4-7R dopamine-receptor variant on chromosome 11. It makes us more likely to take risks, explore and push our boundaries.
It is dubbed the ‘Adventure Gene’ and it’s what propelled our distant forefathers out of Africa, and onwards.
For the 2015 global launch of the New Discovery Sport we showed for those with the good fortune to have the variant gene that there was a vehicle equipped to make any adventure possible.
Adventure. It’s in our DNA
LAND ROVER DISCOVERY SPORT – THE ADVENTURE GENE TEST
The DRD4-7R ‘Adventure Gene’. 1 in 4 people have it. Do you?
As part of the launch of the new Land Rover Discovery Sport we created an interactive and totally immersive cross-platform online test giving people the chance to find out how adventurous they are, and whether they are likely to be carrying this gene. In The Adventure Gene Test users find themselves in a series of challenging positions. Each scenario provides a choice of paths to take, and the user’s ultimate score depends on the decisions they choose to make.
CLICK the test for yourself on the Land Rover website:
RANGE ROVER PRINT
DISCOVERY 4 PRINT
This poster and press campaign was part of a 360 campaign that ran globally, predominately in the new emerging markets China and Russia, to promote the launch of the remodelled LandRover Discovery 4.
It was complimented with a full digital campaign including an interactive 360 panoramic of each location.
It was shot in Chile over a 10 day period covering both the Atacama and the Patagonia regions by photographer Stuart Hamilton.
To experience the ultimate test drive in the ultimate location, Land Rover build the world’s remotest showroom.
All you have to do is get there.
In the true spirit of ‘Shackleton’, we create small space ads advertising for sales staff to man the remote showroom.
A campaign to launch the 2014 Freelander with interior updates.